Advantage | Capsules/Tablets | Enex Jelly (Patent-Ready Tech) |
Nutrient Payload | Size-limited, bound by binders | High-load hydrocolloid matrix |
Absorption Efficiency | 10–60% bioavailability (capsule range) | Enhanced absorption via hydrogel/mucosa |
Protection & Stability | Basic coatings, often degrade over time | Multi-layer UV/O₂ barrier with protective film |
Consumer Experience | Swallowing pills—not enjoyable or memorable | Fun, fresh, easy—daily ritualizing |
Market Potential | Mature, slow-growth ($140 B supplement) | Rapidly growing jelly/gummy niche |




